Thought this might be of interest to some of my readers… the Goethe Institut is launching a new (free) online course in arts marketing (a MOOC, as they’re otherwise known). The course offers a very interesting range of taught sessions on a variety of marketing-focused topics, including:
- The cultural economy: Markets and marketing for cultural organizations
- Reaching across the fourth wall: Building audience relationships
- Emerging Identities: Co-creating and shaping digital brands
The speakers are well qualified academics and arts professionals, primarily from the UK, Netherlands and Germany. Definitely worth checking out if you’re looking to upskill in arts marketing! The deadline for enrollment is 18 February.